Your business, your patch
What you do, where you do it, what a good job looks like and what one is worth to you.
Google Ads lead generation for UK service businesses
More local enquiries.
More local enquiries.
Straight to your WhatsApp.
We run your Google Ads, build the landing pages and filter the enquiries. Qualified leads go straight to your WhatsApp so you can quote the work. You pay Google directly for the ad spend; our fee is £695 plus VAT a month, with a performance fee when we beat the lead target agreed with you.
From the team behind Positive Sparks · Born from a live campaign for a UK asbestos firm
How it works
From a Google search
to a lead on your phone.
Three steps. We handle the first two; the third arrives on your WhatsApp.
Step 01
We find the searches
People in your area are already searching Google for the service you provide. "Asbestos survey near me." "Blocked drain quote." We build the campaigns around those searches.
Step 02
We turn searches into enquiries
We build the ads and landing pages, track calls and forms, and filter enquiries against the lead criteria agreed with you.
Step 03
You get the lead
Qualified enquiries are sent straight to your WhatsApp with the name, job and location you need to respond and quote.
DS
Digital Sparks Leads
online
Real format, example enquiries. This is exactly how leads arrive.
Get leads like these →
A 20-minute call shows you what your area is searching for. No pitch, no pressure.
Pricing
Simple pricing.
Three parts, no hidden agency fees. You pay more only when we beat the lead target agreed with you.
Management fee
£695plus VAT, a month
We build and manage the Google Ads, landing page, tracking and lead filtering. Rolling monthly, no setup fee.
Your Google Ads budget
Ad spendpaid directly to Google
You pay this directly to Google. We don't mark it up or take a percentage of it. We'll recommend a sensible budget for your service and area.
Performance fee
£50per qualified lead above target
Before launch we agree a monthly lead target based on your service, area and ad budget. The £50 only applies to qualified leads above that target.
Worked example
Agreed target12 qualified leads
Leads delivered that month18
Management fee£695
Performance fee, 6 × £50£300
Digital Sparks fee that month£995 plus VAT
Google Ads spend is separate and paid directly to Google. The target shown is an example; yours depends on your service, area and ad budget, and what counts as a qualified lead is agreed with you in writing.
Why Digital Sparks
Digital Sparks is new.
The team behind it isn't.
Digital Sparks was created by Positive Sparks, a UK performance marketing agency with 11 years' experience running paid search campaigns.
The idea started after we ran lead generation for a UK asbestos surveying business. It worked well enough for us to build a dedicated service around the same approach.
Positive Sparks track record
0running paid search, Shopping and local campaigns
0of ad spend managed for clients
0in client revenue driven by our campaigns
0countries our campaigns have run in
These are Positive Sparks figures from ecommerce and retail campaigns, not local services results.
Who it's for
Built for services people
search for on Google.
The model works best where customers already search Google when they need the job done. These are some of the services we're interested in working with; every service and postcode area is assessed individually.
Asbestos surveys & removal
Japanese knotweed removal
Blocked drains & CCTV surveys
Roofing & emergency repairs
Pest control
Damp & timber specialists
Driveways & paving
Heat pumps & renewables
Fire risk & compliance
Your niche here ↗
One business per postcode area
Exclusivity is written into your agreement. While you're with us, your competitors in that postcode area can't hire us.
We don't resell your leads
Every enquiry we generate for your area goes to you alone, never to four firms racing to the same phone call.
The 20-minute demand check
Twenty minutes.
Here's what we check.
We look at Google search demand in your area, likely lead costs and the budget required. If the numbers work, we agree a lead target and talk through next steps. If they don't, we'll tell you.
The live numbers
We look at real search demand for your service in your area, together, on screen. What people search, how often, and what a lead is likely to cost.
A straight answer
Whether the numbers work, and where your monthly lead target should sit. We don't take every business or every area, and we'll tell you straight if it's not a fit. Either way, you've spent twenty minutes, not a penny.
FAQ
Frequently asked questions.
What does it cost?
£695 plus VAT a month, rolling, with no setup fee. You pay your ad budget directly to Google. On top of that we earn £50 for every qualified lead above the monthly target we agree with you. The only numbers decided on the call are your ad budget and your target.
Isn't £695 a month just a retainer?
It's a management fee for defined work: the campaigns, the landing page, the tracking and the lead filtering. The difference is the performance fee that sits on top. £50 per qualified lead above your agreed target means our earnings grow with your leads, not with the calendar.
Is this commission based?
Partly. The £695 base covers the work of running your campaigns. The £50 per qualified lead above your agreed target is the commission element, and it only exists when the campaign beats the target. Where that target sits is agreed on the call, using live search data for your area.
Who pays for the ad spend?
You do, and it goes straight to Google, never through us. We don't mark it up and we don't take a percentage of it. Your budget buys your clicks; our fee pays for the people running them. We'll recommend a sensible budget for your service and area on the call.
What do you look for before taking a business on?
Three things: real search demand for your service in your area, capacity to take on more work, and a business that answers its enquiries quickly. We check all three on the call with live data and give you a straight answer.
What counts as a lead?
A real enquiry from a real person in your area asking about your service, with their name and contact details. Wrong numbers, spam and out-of-area enquiries don't count. We agree the definition with you upfront, in writing.
Am I locked into a long contract?
The agreement rolls monthly rather than tying you into a long fixed term. The exact terms, including what happens to your postcode area if you leave, are set out in writing in your agreement before you commit to anything.
Do I need a new website?
No. We build a dedicated landing page for your campaigns, so your existing website can stay exactly as it is.
Do you only work in certain regions?
No, we work UK wide. The one rule is exclusivity: one business per service, per postcode area, written into your agreement. Wherever you are, if your patch is available, we can build for it.
My area or service isn't listed. Can we still talk?
Yes. The list above is a guide, not a boundary. If people actively search Google for what you do, book a call and we'll check the live demand in your area.
Still got a question? Ask on your demand check or email [email protected].
See what people are searching for in your area.
Twenty minutes. Real search numbers for your area, your lead target on the table, and a straight answer on whether the numbers work. Not a penny spent to find out.